Authorless Arthur: Whereby I start out by giving you the impression I may be a communist BUT prove I’m a rampant capitalist and cover a lot of ground YOU ALREADY KNOW (but I say it sooooo well).
The problem regarding “value co-creation” isn’t at all about monetization as some have commented (and I do agree with Andrea Phillips that I think part of the problem is terminology – sorry, Scott). The problem or rather the confusion arises from exclusively Western ideas about intellectual property: the fundamental idea being that ideas can be owned as a form of capital and therefore monetized. It is important to understand that this notion came out of the modernist era, which triumphed the individual artist as an author of ideas (and therefore owner of ideas). This is a very heady statement that is doesn’t exist in many cultures, including much of Europe’s own pre-modernist culture.